Journey to Esquire: The Blog
Benefits of Using Social Media for Your Law Business
By Abigail Dean on December 13th, 2019
Social media has become increasingly popular as a marketing tool. It is the means by which many businesses obtain clients and continually grow their businesses in the market today. Many law firms recognize the advantages that social media brings to their firms and have joined the trend in marketing online. However, many law firms are still hesitant to embrace and incorporate social media into their business marketing plans due to concerns about client confidentiality. Other firms are hesitant because they are uncertain as to how marketing on social media will be beneficial to their firms. Law firms who strive to overcome these concerns are rewarded with growth in both their clientele and businesses overall. Here are some of the ways that social media can provide tremendous benefits to your firm.
Increase Brand Awareness
Brand awareness is among the top reasons as to why many businesses are using social media platforms to market. In today’s world, when people need a certain service or product, they immediately go online to research information about these different products and services. Having a social media presence will increase people’s awareness as to your brand and your message as a law firm.
Attract Prospective Clients
Social media has become a great tool in which law firms not only market their services but it has also become a great means by which many law firms bring in new clients and grow their businesses as a whole.
Establish Thought Leadership
Social media is an excellent way to showcase attorneys' expertise and share valuable information to clients. Posting insightful information about different areas of the law that you practice can also lead to attracting new prospective clients. This will also help to improve the credibility of your firm by demonstrating legal knowledge.
Engage your target audience
If your firm establishes an online presence through blog posts, YouTube videos, online magazines, or any other type of informational online content, it will be extremely beneficial to your firm. Having a presence on these platforms will help your firm to engage with prospective clients and to provide them with answers to their questions, give them information about different topics, and help them resolve certain issues.
Improve your SEO (Search Engine Optimization)
Having a strong social media presence on platforms like Facebook, LinkedIn, Instagram, and Twitter can help improve your firms ranking in the primary search engines, like Google. This optimization will help to increase traffic not only to your social media accounts but also to your website. It will also help to improve brand awareness of your firm because it will improve your online visibility.
The list provided in this article is only a small portion of the many benefits that using social media can provide to your firm. If your firm strives to step into the world of social media marketing, then you will have the opportunity to grow your businesses in ways that you could have never imagined.
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Listen to the trailer here: https://anchor.fm/journey-to-esquire.
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These posts were proofread by Grammarly
Joseline J. Hardrick is the Founder and President of Diversity Access Pipeline, Inc. She is also an author, professor, and lawyer and resides in Tampa Bay, Florida. Guest bloggers are students in the Journey to Esquire® Scholarship & Leadership Program.